Duty Free International Limited ("DFI" and together with its subsidiaries, the "Group"), one of the largest duty free trading group in Malaysia, has established a premium travel retail brand "The Zon" that is strategically located across Peninsular Malaysia. A duty free retail specialist with over 39 years of experience, The Zon has extensive presence at all leading entry and exit points, at international airports, seaports, international ferry terminals, border towns and popular tourist destinations.
DFI has created and defined its own unique and exclusive travel retail concept that offers travellers an extensive premium selection of international brands – imported duty free beverages, tobacco products, chocolates and confectionary products, perfumery, cosmetics and souvenirs. DFI's duty free retail outlets and product mix are individually tailored to serve travellers' preference at every entry and exit point.
DFI's core value is to provide travellers with an exclusive duty free shopping experience beyond expectations by having the highest standards of customer service, retail execution and exquisite product offering. To ensure that DFI delivers the highest standards of customer service, the Group continuously review and develop its core propositions to meet and manage the everchanging market trends and consumer demands.
In addition to the Group's trading of duty free goods and non-dutiable merchandise, DFI owns the Black Forest Golf and Country Club and an oil palm plantation. The combined land mass of the sprawling 18-hole Golf and Country Club and oil palm plantation assets adds up to more than 700 acres, all of which are strategically located near the Malaysia-Thailand border at Bukit Kayu Hitam.